Assignment: Value Added Marketing

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Pick Two Airline Companies (British Companies) and analyze their value addition [url removed, login to view] the merits and demerits of both the Companies Value Added [url removed, login to view] ways to improve underpinning value addition theories and practices.


Provide an analytic report to include:

* Your justification of your choice for Value Added Strategy
* Rationale for selection of target audience (market segmentation and diffusion)

Assignment should be of at least 3000 Words (excluding appendices) and it should cover the all learning outcomes given below:

1 Understand market value from different perspectives
2 Understand definitions of value-added marketing
3 Understand what drives value-added marketing
4 Understand the impact of the modern age of value-added marketing
5 Understand the importance of managing the customer relationship in value-added marketing
6 Understand the role of marketing management in value chain management

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