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Assignment: Value Added Marketing

TASK 1:

Pick Two Airline Companies (British Companies) and analyze their value addition [url removed, login to view] the merits and demerits of both the Companies Value Added [url removed, login to view] ways to improve underpinning value addition theories and practices.

TASK 2:

Provide an analytic report to include:

* Your justification of your choice for Value Added Strategy

* Rationale for selection of target audience (market segmentation and diffusion)

Assignment should be of at least 3000 Words (excluding appendices) and it should cover the all learning outcomes given below:

1 Understand market value from different perspectives

2 Understand definitions of value-added marketing

3 Understand what drives value-added marketing

4 Understand the impact of the modern age of value-added marketing

5 Understand the importance of managing the customer relationship in value-added marketing

6 Understand the role of marketing management in value chain management

Skills: Report Writing, Research, Research Writing, Technical Writing

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