Assignment: Value Added Marketing

  • Status Completed
  • Budget $50 USD
  • Total Bids 3

Project Description


Pick Two Airline Companies (British Companies) and analyze their value addition [url removed, login to view] the merits and demerits of both the Companies Value Added [url removed, login to view] ways to improve underpinning value addition theories and practices.


Provide an analytic report to include:

* Your justification of your choice for Value Added Strategy

* Rationale for selection of target audience (market segmentation and diffusion)

Assignment should be of at least 3000 Words (excluding appendices) and it should cover the all learning outcomes given below:

1 Understand market value from different perspectives

2 Understand definitions of value-added marketing

3 Understand what drives value-added marketing

4 Understand the impact of the modern age of value-added marketing

5 Understand the importance of managing the customer relationship in value-added marketing

6 Understand the role of marketing management in value chain management

Get free quotes for a project like this
Completed by:

Looking to make some money?

  • Set your budget and the timeframe
  • Outline your proposal
  • Get paid for your work

Hire Freelancers who also bid on this project

    • Forbes
    • The New York Times
    • Time
    • Wall Street Journal
    • Times Online