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Project Budget£10 - £20 GBP
Summarise the general public consensus of the chosen organisation, focussing particularly on recent events. Furthermore using examples, explain how the organisation, if at all has moved towards Customer Relationship Management.
Identifying a minimum of SIX internal and/or external stakeholders and analyse their importance to the organisation by completing the Mendelow’s stakeholder power/interest priority matrix; (based on low, medium and high power and Interest that the stakeholders bring to the organisation). Justify the reasons behind your prioritisations, providing examples wherever possible into how the organisations maintains these relationships.
Select TWO of your organisation’s stakeholders identified from the priority matrix above. Apply the Ladder of Loyalty using examples from research into how the organisation uses customer relationship management, marketing mix, marketing channels, bonding strategies and understanding of the consumer and or industrial behaviour to forge and enhance relationships.
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- The New York Times
- Wall Street Journal
- Times Online