adwords investigation

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Firstly I need to know why my adwords inpressions/clicks after March 12 has decreased enourmously (double) even thoug CPC bid, has stayed same.
Secondly i need a suggestion what to do to return to previous inpressions/clicks.

here are two files that show Before March 12 and After March 12 (2weeks before and 2 weeks after)
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