Creative product copywriting / editing
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Completed In17 days
This is a product description creative writing assignment. The purpose is for improved SEO. We had someone working on this project -- and the articles are "OK". However, they missed the point on many of the articles.
I created a document with columns and added the original product description, "the new article", blog, keywords (that should have been integrated) and an instructions column. If you read through all the instructions, you will see a common theme of what is required. The keyword groups are keywords we determined good for this product -- e.g., from the product category, product name, brand, etc.
Here were my last instructions to the copywriter -- please follow these instructions. Note, the word document is for this project only. The spreadsheet will be our way to communicate the next project -- if you do well on this project, we will have you do the next set of articles. However, I still need to do the keyword research for the next set of articles. The size of each set will be 20-30 products.
There are 10 articles that "work" -- but the others have issues. I made 5-10 examples of how you can integrate 1-2 keywords from each of the 3 keyword groups.
I created a word document with the current description, new article, blog & 3 keyword sets -- I also turned on tracking -- so you can see the changes I made easily. This will be a good exercise for you to prepare you for the next set. This will be a good way for you and I to communicate about article adjustments.
#1 I have included instructions for each article -- see the notes column and please make the adjustments.
#2 When you're done, commit all the changes and copy the new article into the right cell in the spreadsheet -- I included the ID in the word document so you can match them up in the spreadsheet easily using the ID column.
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