SEO work on existing site

This project received 42 bids from talented freelancers with an average bid price of £284 GBP.

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The site is "mature" but in now slipping in positioning. There should not be a great deal of on-site work needed but I would like an overview of the site and recommendations for improvements. Quality link building will be required, and you would have to be mindful of the latest Google updates (e.g. Panda and Penguin etc.) that penalise bad links. Targeted traffic would be UK localised only, not nationwide. Tweaking my four Google Places entries would also be needed as these are also slipping. There is no FTP access to the site. My previous experiences have unfortunately not been good and I would want to pay on results

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