This is an easy job for someone that performs on-site SEO in 2013 and is aware of current search engine ranking practices in terms of SEO.
The project consists of audit and eventual implementation of optimization changes (from the items selected from audit as a high priority) for a 100 page e commerce site. Domain is aged but site and content are all new. Site has been optimized before, this is second round review. So we really need someone who knows their stuff. On site SEO like the following, but not limited to the following would include.
"keyword related" image naming on all pages
Page load time must be improved
fix any html, css or microdata error warnings
internal linking problems
Write create and optimize your META tag
Check dynamic pages and optimize for web crawl
Redirection analysis and improvement
PR or sitemap help
do Follow and no follow mix
Header tag optimization
Must have prior experience and excellent feedback scores on freelancers, no exceptions.