new invitational protocol for book marketing
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Project Budget$1500 - $3000 USD
We have developed new financial protocols based on giving which opens up a different way of doing business, involving trust and results.
We are currently writing a book, one part of which describes a new marketing technique which results from these financial protocols. We are initiating an iterative crowd-funding campaign (eg kickstarter, indygogo, justgive), where investors get a copy of the book and additional copies go to named individuals. When someone invests in the campaign, they recommend named individuals (eg twitter, email), we contact them and send them a copy of the book as a gift. If they find the book interesting, they can invest in the campaign, and gifted copies are sent to their named individuals.
Books are produced through Print-On-Demand (eg [url removed, login to view]), with no profit. Revenue is generated from "add-on" or "in-app" sales of related books (there are five associated books). The campaign is simply to get the book out there and to initiate a multi-dimensional pay-it-forwards viral campaign.
The first phase of the campaign is production of the "landing page" material for the campaign, suitable for the crowd-funding site. The second phase is getting a critical mass of initial investors (around 100). The third phase is managing the gift-recommendations as it scales. The fourth phase is the generation of income from associated titles, leading to further iterations of the campaign until "viral level" sales are achieved.
I am looking for someone who is interested in social innovation, who has insight to implement a new marketing technique, and is a good person with a healthy motivation. This is the beginning of something potentially big, and such marketeers will have a new product/service/experience to offer. Indeed, those with initiative may generate a "[url removed, login to view]" button which could allow consumers to buy not for themselves but for others (eg instead of buying a piece of music at [url removed, login to view] and then tweeting about it, simply buy copies for others directly thus binding social media to positive moneyflow).
Familiarity with lean business techniques is advantageous. We are playing around with Minimal Viable Product in terms of marketing -- MVM.
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