We have a novelty sales company (Professional Underwater Society of Scuba Instructors, Inc.) with an online storefront ([url removed, login to view]) as well as a facebook page ([url removed, login to view] ).
The advertising on Facebook drives a lot of lookers to the store
(averaging 50 per day), but very few sales. Some of this is due to "curiosity" (we are mrketing to the scuba diving industry in general) as to what we are selling.
I would like a re-make of the facebook page ... I am not a FB fan or heavy user and do not really understand how to work it, but I find that what we now have is cluttered and difficult to navigate around in.
I am also interested in suggestions as to how to increase sales, not just views.