Luxury Retail Brand Microsite's User Experience Optimisation

I'm looking for a UX specialist with strong experience across multi platform (computer, tablet and mobile) that can help optimise the consumer (user) flow through the microsite and ensure users can seamlessly connect to the brand site and the brand's social media channels.

The #WONDERFURLA Project Summary

#Wonderfurla is a digital consumer based campaign celebrating the diversity of style-conscious women that love FURLA around the world.

First stop is London. A fashion capital and home to a diverse range of styles from mods to rockers, from tailcoats to tweet blazers and bowties

(More international cities to launch in 2014.)

The [url removed, login to view] site is a playground for consumers to ‘style watch’ fashionable people from different parts of London.

The site has a number of controllable filters to sort images by specific district, by colour, or by bag type.

Brand Objective :

- Links FURLA (and its products) to FASHION STYLE and COOL.

- Expresses the wide ranging appeal and flexibility of the brand to those interested in fashion.

- Act as a gateway for consumers to be introduced to FURLA.


Many consumers may enter the WONDERFURLA site without having prior knowledge of the FURLA brand.

From the user side, the site is an playground for style scouting and seeing how different geographic locations (and countries when others launch) style their fashion.

It is imperative from the brand point of view that the consumers do not get ‘stuck’ on the [url removed, login to view] site since the site is made to support furla and

Design wise the site needs to be kept clean, simple, and practical – just like Furla products.

The site should be very easy to access from mobile, tablet and computer.

- Once users are on the site, they should be lead to:

1. Explore – easily navigate and zoom into style photos they like.

2. Engage (Love (vote)/share/pin).

3. Follow the furla social media channels (FB, Twitter, Instagram) to keep up to date with the Wonderfurla journey around the world.

4. Upload their own image into the gallery (FOCUS ON Londoners) Use London Competition as driver between 21st Nov – 13th Dec*.

*We need a solution to keep people engaged for those not in London OR who don’t have a Furla bag. Additional competition?

Perhaps enable non-Londoners to post and input their location, but filter into of the gallery with a filter “Other parts of the world”.?

Skills: Software Architecture, Software Testing, Usability Testing, User Interface / IA, Website Testing

See more: wonderfurla, ux ia design, user experience interface, software project competition, software design competition, software competition, playground design, m.s. international, it support specialist, instagram social media specialist, how to get a brand design, how social media help people, how many people use social media, how can social media help people, get a social media specialist, focus international, fb com mobile site, fashion design instagram, fashion design competition, digital first media, digital design and computer architecture, design district, computer support specialist, celebrating home, ux specialist

About the Employer:
( 0 reviews ) Milan, Italy

Project ID: #5172382

12 freelancers are bidding on average $58/hour for this job


Hi, We are front runners when it comes to software testing and have tested complex projects for Fidelity (Chicago), SiteCompli (NY), New York Road Runners, PlayBill, , Myworksearch , UK, and many other clients in US More

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Let’s discuss further Please have a look at my portfolio I also provide unlimited revisions on design Design Work: [url removed, login to view] [url removed, login to view] http://livedemol More

$51 USD / hour
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Hi, hope you are doing fine. We have gone through your requirements and have strong hands in UI/UX design, wireframes, HTML5 and CSS3 and completed over 300 projects in last 5 years. Please check some of the high More

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Hi Snoiri, I am interested to participate in your project. I am an experienced and professional UI/UX designer. You can checkout my latest web design user interface: [url removed, login to view] More

$50 USD / hour
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Regarding your project two of our usability specialists are going to review your system and they will write a report with all the usability and UX issues they find and recommend solutions. Real users can also be consid More

$80 USD / hour
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Hello there, Let me introduce myself. I am Tahsinul of the project manager of Workspace firm situated in Dhaka, Bangladesh. we have 13 different teams to work in different web and d More

$51 USD / hour
(8 Reviews)

Hello! I'd like to help you with that project. Please check my portfolio and reviews: [url removed, login to view] Thank you for your time. Best Regards, Michael Ideas are worth sharing. Take advantage of our concepts More

$52 USD / hour
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I have 5 yrs of work experience as manual and automated testing of both Client – server and Web based applications. I have Good Experience in Facebook Application, Real Estate, Shopping Cart, Education, Community, Bank More

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(15 Reviews)

Hi Snoiri, I am psychologist and developer, if you need me you are wellcome, I have lot of theorical and practical knowledge about UX. [url removed, login to view]

$52 USD / hour
(3 Reviews)

Hi, We are IT based company here in India since last seven years. We used to develop various mobile and web based application as well as games for various mobiles & desktop platform with complex requirement of vari More

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(1 Review)

We Are An Unique Team Of Professional Graphic Designer. We Are Specializing On U/I Design, Flyer Design, Banner Design, Logo Design & Web Design. We Have An Excellent Support Service As Well. Thanks.

$66 USD / hour
(0 Reviews)

Hello, I would be great for this role! I enjoyed your brief and vision too! If you'd like to discuss more, please message me at leahkaysimons@gmail Thank you, Leah SImons

$83 USD / hour
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