We have a number of finance companies based in Australia. We have started to create an online education blog/site to allow people to learn about different finance types, tricks to look out for and how to apply for loans.
The resource is at [url removed, login to view]
I will be revamping this template to make it more user friendly. I want to create a character - being ''Finance Guy'' or Captain Finance etc. that is the entity providing this information. Someone for people to turn to and get the real information.
I need this character to be created and will try to describe what is in my head however feel free to come up with ideas of your own: (im not very creative)
Tough but not Dark (ie. Iron Man not Batman)
Stripped back and raw ([url removed, login to view])
Fair and Truthful not glossing over the reality of peoples situation
Target Age Range - currently - 30+
I want to use the character to deliver information, be the entity answering questions. have its own twitter account, facebook, etc. etc. I also want to create a backstory to the character and need some help with bringing this together - ie. why is helping people, does he have his own people/assistants - will he appeal to women as well or do I create another female character to complement him.
One of our companies is [url removed, login to view] - see that logo for use in the character where possible.
look me up on google - toddmardent@[url removed, login to view] to arrange vid call if necessary.