Create a 3 minute video of a photographic montage / video display of photographs and graphics. The main feature of the animation is a stylised tree, which is made from all of the photos and graphics. Initial designs have been created, and these designs will be used to create the rest of the project.
Here's some brief details about the project. More information, designs, animation reference etc will be given once the job has been taken.
The client would like to tell the story of the growth of their company from 2003 to 2013. The growth is represented by a seed, growing into a tree.
The concept is an animation of a growing tree, made from photos and graphics from the company. The tree starts as a small seed underground with the company logo. The seed then grows through the dirt and into the trunk of a tree. The growth reveals photos and graphics, one by one. Eventually the photos grow outwards and across creating the tree. As the tree grows more and more photos are revealed. Graphics will be included that point out key milestones in the companies history - for example "Started in 2003".
Initial designs have been done, which would be developed into animation to create the video. The designs are of a stylised, graphical tree, with polygons and hard edges to accommodate the photos and graphics.
The animation will start with the seed of the tree, which then sprouts through the dirt, upwards and spreading sideways, until finally the whole tree is revelled.
The animation of the growth of the stylised tree and revealing the photos should be smooth, interesting and nice to watch. Each photo/graphic should be revealed in a pleasant way, unfolding out from the tree. As each photo/graphic is revealed we follow the tree up and up as it grows. As we follow the photos upwards, we should feel a sense of an environment with layers and depth. The tree should also have an organic movement to it, slightly swaying in a breeze. The environment should have a light airy feel, with subtle particle effects and nice lighting.
The tree will be comprised of about 100 photographs, and 15 graphics.
The animation will follow a music track supplied before starting the job.
The video is to be delivered as a 1080p H264 .mov file. Also project files to be supplied.
15th June 2013