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Project Budget$250 - $750 USD
This is the working document… to spec the web site [url removed, login to view]
This web site is constructed to be "bait" for web surfers concerned with BEDBUG infestations in their home or city. [url removed, login to view] is the USA national distributor of a product that kills BedBugs on contact.
The strategy is to build a site compiling news reports from newspaper articles and local TV news… embed those into W-P pages with links back to the original source. This should make for a powerful content monster and really optimize keywords in each local city/state of the USA. We have two years of Google-Alerts/Bing & Yahoo-Reports so we can create “back-dated” content/feature pages that will give the SEO spiders lots to chew-on, and give the impression of expertise over time "instantly".
We will never have a budget large enough to advertise everywhere, so the plan is to "blog-post" and editorialize on a completely separate URL... We will take [from Google/Bing search results] the daily news, and re-post it on a URL www.BedBug-Newsreports. com .... adding original editorial commentary. As local newspapers and TV stations report on the problem, we see an opportunity to be seen next to those local stories, in each city across the USA. More local news means more interest in our product.
We believe the links back to the original news reports, plus keywords [city name, local landmarks, etc] will place us on the 1st page of any local search across the country... BedBugs in [town-name] or "Who kills BedBugs in [town-name].. etc.
We have an archive that is two years deep, of past news reports, so we can explode onto the scene [when the site goes "live"] with post "dating back" that old.
The operators of this site are tech-savvy, but NOT Word-Press experts. We are reading /studying learning, to come up with build requirements for this site. ANY NEW ideas not included are welcome. We are looking for a W-P partner, as we have 5 other projects/ different products to roll-out over the next two years.
We have ideas, but the primary goal is to NAV web surfers to the retail URL, to purchase our product(s). "Local" Content and SEO, social media plug-ins should help us spread the word.
The look and feel is not my area. I will have a huge learning curve on W-P, which is why some of my ideas are vague, not sure what / how we do stuff. It seems to be critical, based on theme.
More details, coming... since the 1st page submission form cut-this page off
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