Take existing inputs e.g. photo's, hotel logo's and create a high quality functional website design. Some of the key elements of the website are detailed below. Essentially this is a high quality CBD gastro pub/bar with a high quality (but good value) food offering with one the best chef's in the city. It is an historic building and recently refurbished hence the need for a new site.
The site will become the backbone of all the marketing effort and needs to be user friendly and contain all relevant information including menus, upcoming events and promotion, news articles/links and a gallery. Getting the feel right is important. The build of the website can be put together separately (we have someone) but being aware of SEO principles is also useful.
Working in Australian timezone is important to help coordinate all the elements you require (e.g. text and photos) and must be able to provide reference sites/clients.
Item Requirement Comment
Home Page Introduction of Venue
History Page Hotel history, archives
Menu Page Food menus/chef bio
Drinks Page Wine list, beers lists cocktail etc
Events Page Events Callendar/ up coming events/Promotions
Gallery Venue look and feel/ special occasion
Blog/feedback Customer feedback, customer details extraction Link to Facebook page
Contacts Page Rest bookings enquiry , function enquiries, general contact details
Location Use Comments
Bar Food and Beverage, casual dining, after work drinks, celebration drinks, “starting venue” on Friday/Saturday nights, place where people meet, eat and socialise before going to a more selected type of venue i.e.(nightclub/lounge). We are only lic to midnight. Going for a slightly sophisticated market, appealing to the CBD white collar workers and local market. Lunch a real focus. 8 beers on tap/ good selection of quality wines by the glass, new fitout/ second longest chesterfield in Australia......
Event Space Chefs dinners, Wine makers dinners, Brewers dinners, Special occasion dates
Look & Feel:
Sustainability Function as a Bar with high turnover and high traffic use. Materials and furniture of interest & presence.
Warm inviting character Cosy, warm comfortable in winter.
Light, fresh open in summer.
Maximum use of current features Sand stone walls, existing fixtures, concrete floor
Period representation (1826) Translate the buildings history/ archives into a story for today