Invest Africa Redesign

This project received 58 bids from talented freelancers with an average bid price of $3942 USD.

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Project Description

Website Redesign + new logo : Request for proposal

Invest Africa has initiated a Request for Proposal (RFP) process to identify a vendor qualified to plan, execute and deliver the redesign of IA’s website ([url removed, login to view])
IA requires a vendor who has demonstrated experience in managing website projects and expertise with best practices regarding successful website design, development, and deployment.

About Invest Africa
IA is a volunteer run organization started in 2011 to raise funds, via a crowdfunding platform, for African enterprises caught in the gap between microfinance and traditional banking. With traditional banks servicing the higher end of the market and microfinance institutions (“MFIs”) servicing the poorest of the poor, there is a gap in providing financial services to unbanked and under-banked individuals and SMEs that fall between them – the Missing Middle.

Project Background
IA aims to fill out the SME financing gap in Africa. IA will be a crowdfunding platform that will raise funds to provide guarantee funds to banks and microfinance institutions providing loans to SMEs thus limiting their risks. By sharing the risk with them, Invest Africa intends to facilitate lending to this market and provide better conditions with lower interest rates. Invest Africa will raise these funds via a crowd funding platform accessible to worldwide investors. Invest Africa’s part of the financing will be in the form of loans that the local entrepreneurs will repay with interest. The remuneration will be based on a profit-sharing model since the interest rates will be distributed between the online investors and Invest Africa.
In addition, Invest Africa will offer business s support services (coaching, training and mentoring services) in partnership with local NGOs, business colleges and community centers.

Project Goals
The goal of this project is to build a new platform with the objectives below:

- Significantly increase traffic
- Increase conversion rate
- Visually appealing, strong branding, clear and easy to navigate platform
- Generate online investments, donations, memberships or volunteers
- Better search engine visibility

Target Audiences
New investors: potential investors will lend to the enterprises displayed on the platform. The local entrepreneurs will repay these loans plus interest by 1 to 3 years. The investors will receive regular updates on the evolution of the projects.

New donators: IA 501c3 status is pending. IA will be able to received tax-deductible donations.

New members: a membership program with an annual donation will be available: members will receive dedicated newsletters and invitation to members-only events

Volunteer’s business consultants: IA will recruit volunteers willing to provide business training and coaching services to our entrepreneurs.

New customers: IA will offer peer networking and business support services (online coaching, webinars, workshops, networking events etc…) to entrepreneurs for a monthly fee.

Style-Ideal websites
Colors => [url removed, login to view] ; [url removed, login to view]
Same industry => [url removed, login to view] ; [url removed, login to view] ; [url removed, login to view]; [url removed, login to view]
Other industries (layout) => [url removed, login to view]

Required Elements
The home page will have a slide share and a frame to research projects
The fundraising projects should be displayed on the first page
Newsletter subscription form, social medias links should be placed before the fold

Please provide a mockup of the home page.

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