Karma Mama Corporate Identity
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Business Information & Positioning:
Karma Mama is a business that is passionate about empowering women through prenatal yoga, and comprehensive, evidence based, holistic birth education. We believe birth is a very special "rite of passage" that offers women the opportunity to be transformed and empowered. Over medicalisaton and the fear generated around birth through the mass media have taken this away from many women in our society so we aim to help women reclaim their own birth experience through education.
We help women by teaching them the ancient science of yoga during their pregnancy, so they learn to tune into themselves, their bodies and babies - becoming mentally prepared and physically fit for the inner marathon of birth. We believe birthing knowledge is intrinsic and we are programmed to birth. It is ancient inherent inner knowledge. Through the birth education courses we give women the confidence they need in themselves, in their bodies, and in their ability to birth (naturally, or however they choose) plus all of the practcal tools, skills and knowledge that have been scientifically proven to aid and assist birthing women.
Karma Mama marries the ancient, the spiritual and instrinsic "goddess nature of birth" with current evidence based techniques and scientific knowledge based on research findings.
Corporate Identity / Logo Design:
I have chosen Sanskrit font from [url removed, login to view] as the basis of the logo - file is attached. There are some photos I have attached that I like as ideas also. My preference is to use colour (altho there are one or two B&W). I like the the hindi font as it's quite a statement in itself - it's cool and different and shows the spiritual side of the business.
Early to late 30's women (a few 40's). Some classes are taught at a hospital so for many women who receive the flyer it will have been their first intro/experience of yoga. The look needs to be sophisticated and happenning, but also inviting, friendly and welcoming. Obstetricians will have flyers in their offices to refer people.
The name Karma Mama is obviously a pun on "calmer" - we invite women to become calm and condifent and empowered through our services and the corporate identity needs portray this and instil confidence. As such it can't look too hippy-ish, must look professional.
1. Corporate identity/logo
2. Business card design
3. DL Flyer - double sided with logo and image + my details on front + class schedule/info on back
4. Doing a Website is also a possibility - will pay additional for this so feel free to quote and send examples of your work.
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