In Progress

Logo, Branding and Completely Custom Magento Store Design


[url removed, login to view] Design Specifications

Project Overview

• General: [url removed, login to view] is the Internet manifestation of an eBay business that has been around for several years selling fine watches and accessories. We have decided to go with a Magento community edition e-commerce system and require a custom design for it.

• Goals: Develop a top-notch design blending form and function into one.

• Deliverables Required:

o Original branded logo (in vector format as well)

o Complete Magento e-commerce design according to specs

o E-mail marketing template design mirroring website

o Custom eBay store and listing template mirroring website

o Installation and complete testing of aforementioned items


• Affluent members of society, commonly having a sense of fashion and a taste for big-ticket items.

• Keep in mind, that this is not the only crowd we cater to, and would like to cover as large a demographic as possible.

Design & Influences

• We are looking for a crisp, modern and trendy look. The website must stand out in a crowd and must portray professionalism, trust and exclusivity.

• We favor a black/dark gray and gold color scheme similar to [url removed, login to view], and would be delighted to work silver and red accents in there as well. We are also giving discretion to the artist and are open to suggestions.

• See other websites in our field:

o [url removed, login to view]

o [url removed, login to view]

o [url removed, login to view]

o [url removed, login to view]

o [url removed, login to view]


• Global (Every Page)

o Header, left & right sidebars, main content area and footer

o Clickable flags to switch between different language store views at the top (English/Spanish/Russian)

o Most vital and important information “above the fold” as much as possible

o eBay feedback button linking to eBay about me page with dynamically loaded feedback score somewhere close to top

o LiveChat button somewhere close to top

o Product attributes and manufacturers in sidebar in scrollable boxes in order to conserve space (see [url removed, login to view])

o Search box at the top

o Newsletter signup box

o Increase/decrease text size buttons up top

o Social media & contact information (800#, Facebook, Twitter,etc)

o Recently viewed products with thumbnail and product name

o Compare products

o Sidebar with 8 latest blog/news posts (title and short excerpt) from aheadWorks blog

o Dynamic list of all manufacturers somewhere on every page

o Header Navigation

• Main categories (~30)

• About Us

• Affiliates/Partners

• Home Page

o All global elements

o Blog/news with latest posts in main content

o 18 products display in grid

• Product Page

o All global elements

o One central description (no short/long)

o Additional information (attributes) in plain site (not hidden in tab as current)

o Product reviews

o Enough space in product description container to, potentially, embed video

• Category & Manufacturer Specific Pages

o All global elements

o Each main category and manufacturer will have an associated article/description, and icon which should be on top of the products grid. The articles will often times be too long, pushing the products “under the fold”, so a truncated preview should be displayed with a jQuery (or other) “Read More” link that will expand the article container to reveal entire article.

• Shopping Cart, Account, Search Results and all other Pages not Mentioned

o All global elements

o Styled appropriately to mimic rest of site

Budget and Timing

• We value quality over quantity and are open to quotes and estimates. We want everything done well and done right.


• Due to the size of the project, we would like to break payments up in as many milestones as possible.


Although, this probably goes without saying, I would like to mention that all work must be done in valid, compliant, any-browser-friendly, SEO-friendly HTML/CSS.

Please note that we do not required installation/configuration of Magento as Magento community edition is already currently installed on our server.


Skills: Branding, eCommerce, Logo Design, Magento, Website Design

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About the Employer:
( 4 reviews ) Fair Lawn, United States

Project ID: #775967