Ecommerce site redesign and developmet

This project received 81 bids from talented freelancers with an average bid price of $1254 USD.

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I need something really clean and minimal yet i need sophisticated content, powerful seo and eventually amazon checkout integration. We have very few products with a lot of content information that needs to be easily available. The site should be like a design magazine with the possibility of shopping at the same time, so not the usual ecommerce site, something more upbeat and cool.

I prefer oscommerce as it has good performance and i'm already familiar with it, but i'm open to other solutions. Current website is

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