Update of Business Webpage, SEO and Social Marketing, targeting specific targets profiles

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Project Description

Update of Business Webpage, SEO and Social Marketing, targeting specific targets profiles

I run a registered training organisation (RTO) located on the Gold Coast of Australia. The RTO offers a suite of business and management diplomas and certificates delivered online and by distance education technology and processes.

Project requirements:

1. I need the RTO’s existing web page to be updated so that its appearance and functionality mirrors that of a bench mark example (the benchmark example will be provided once the project has been awarded). I also need a few items removed from and some added to the site.
2. I need ongoing SEO strategy and processes implement and performance statistic reported to me. The SEO will initially be run for one month, if the performance statistics verify a significant improvement in qualified traffic to the site I am prepared to enter into a long term contract subject to ongoing performance criteria. I would like the SEO to attract qualified leads that is I need to SEO not to simply attract anybody but those people who are looking for business training. I would expect the target listed below to help with the development of such a strategy.
3. In conjunction with the SEO processes I need a social marking strategy implemented that targets the following client profiles:

o People wanting to study an online or distance course
o Australian high school students in years 10, 11 and 12 looking to improve their entry scores for University
o People who have a job as a human resource manager or a training manager
o International School students who are looking to study in Australia after graduating from high school
o Any University Graduates who have graduated with a degree in a discipline other than Business, Commerce, Management etc. If these students can add a Business Qualification to their resume they will be more attractive to employers
o People who are unemployed
o Young mums especially those who have had to leave school early
o Pregnant women and women on maternity leave from their jobs
o People with a disability
o Australian expatriates living and working outside of Australia
o People who want to get promoted at their work
o People who are interested in book keeping
o People who are interested in Management
o People who communicate with customers
o People who want to gain entry into a business or management degree at University

I also need statistics on the number of people from each profile group that are attracted to the site. And I would expect the SEO and Social Marketing strategy to reinforce each other and the brand of the business (Attract students to the web page).

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