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Corporate Communications within an Intercultural Contex

An essay, maximum length 3,000 words to test knowledge of and solutions for an organisational issue within an intercultural context.

Essay Brief

Using an international case study example from one of the sectors or industries below, explore an organisations corporate communications in an inter-cultural context (ie:- a study of a company that communicates across different and diverse cultures, countries, time-zones, societies, geographies etc)

• Automotive Industry

• Entertainment and Arts sector

• Food manufacturers(FMCGs)

• Banking and financial services

Broadly the analysis should include these basic elements:

• A critical analysis of contemporary issues for the organisation and sector in an intercultural context

• An evaluation of the effectiveness of the corporate communications in an intercultural context

• An exploration of the relevance of cultural factors in international communication

• A understanding and appreciation of the complexity of communication processes and management within organisations

• Proposals and solutions to address the key issues highlighted by your analysis for an intercultural context

Criteria for the Essay

• A critical appreciation of key issues and contemporary focus

• Use of a range of relevant case studies or examples

• Analysis and critique of effectiveness and evaluation of the corporate communications in an intercultural context

• An exploration of the relevance of cultural factors in international communication

• A understanding and appreciation of the complexity of communication processes within organisations

• Appropriate and relevant recommendations discussed

• Grammar, citing and bibliographical conventions (Harvard referencing system)

Skills: Business Analysis, Public Relations, Research Writing

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