Coca Cola and Pepsi have a long rivalry and history of competition as international leaders in the beverage industry. Even though they are the largest competitors in their industry their competitive strategies are not the same, in fact very different. Using personal knowledge, internet search or other sources of information please answer the following questions.
1. What are the principle differences in their respective competitive strategies in each of the following categories? Explain…..
A. pleasing and attracting customers
B. meeting competition of rivals
C. responding to changing market conditions
D. sustaining a competitive advantage
2. As you look forward what are “3” important strategic “sales” issues confronting the soft drink industry? How are each of Coke and Pepsi preparing to meet those challenges? What are the differences and is one better positioned to be successful than the other? Explain …
2 to 3 page maximum
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