The Integrated Marketing Communication Concept
1. The importance of IMC as a means of managing the promotional
2. Why moving to an IMC environment is difficult and some of the reasons
that individuals may be reluctant to embrace the concept.
The paper should be approximately 2500 words and referenced to the relevant
journal articles or books (approx. 40 references) used to formulate your argument.
Please use double line spacing and make sure to consult the marking criteria
(below) when preparing the assignment.
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