Completed

Analyzing Advertisements - Analytical paper

Due in 24 hours.

Each paper should be typed in 12-point font, double-spaced, with 1-inch margins and page numbers. All quotations must be cited in footnotes or endnotes following the Chicago Style ([url removed, login to view]).

5 pages double spaced

Find four advertisements for energy drinks and write an essay characterizing their advertising strategy. How do these advertisements try to persuade the reader/viewer to purchase their product? Do they emphasize the product’s use-value – a detergent’s ability to get whites whiter or a coat’s ability to keep the wearer warmer? Do they emphasize the product’s power to transform the customer – a cologne’s power to attract women or a beverage’s power to turn a dull night into an exciting night?

THIS IS AN ANALYTICAL PAPER NOT A BUSINESS PAPER

Write the essay characterizing the advertising strategy.

Don't get too into the business aspect.

How do advertisements persuade the consumer to buy?

How does it happen? How do you convince?

Make an implied argument

Add links of the advertisements to the essay

Try to analyze all 4 different advertisements

Suppose reader has already watched the advertisements, don't explain them and describe them too much. Assume basic familiarity.

must be AMERICAN ENERGY DRINKS

Skills: Research Writing

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