Course name: Professional Communication
Words: 900 words
Due date: 25/09/2012 5pm AEST
Task 1 : Choose ONE of the questions below and prepare an academic case study essay
Task 2 : Prepare a reference page and a normal reference list (see below for more detail)
CASE STUDY QUESTION 1
Jack is a medical researcher who is employed by a leading hospital. He spends most of his day alone in the lab carrying out experiments in search of cures for life threatening diseases. Recently, Jack has been working on a controversial experiment that he believes will lead to a major breakthrough in curing all cancers. If Jack is successful, he and the hospital will gain international attention. Jack, however, requires greater funding to continue his work. As such, the hospital’s Director has arranged for him to meet with a cutting edge scientific research company for support. In order to gain the financial support needed, Jack must meet with a group of senior managers from the research company and persuade them of the potential of his work and his own abilities. Jack is very nervous about attending this meeting and does not really know how to prepare. Prior to the meeting, he decides to send a detailed report about his work to the research company.