201210020618 International Marketing


Assessing an international market opportunity

Easy Travel Insurance (ETI) is an online travel insurance company. ETI markets travel insurance to both ‘Inbound travellers’ visiting Australia and to Australians travelling abroad (i.e. outside of Australia). ETI has a product portfolio of QBE travel insurance policies. The company communicates with customers through their website (refer to

Visitors to the website come from following sources:

- Email marketing

- Google paid advertising

- Google organic listings

- Travel insurance comparison site ([url removed, login to view])

- Referral sites (links on blogs or travel related sites)

The International Marketing Director of ETI is looking to increase the customer base from the international inbound sales channel. Specifically for the Inbound Travel Insurance product (located on the home page (refer to [url removed, login to view]).

Skills: Research Writing

See more: writing blogs sites, travellers insurance, qbe insurance, paid writing sites, paid travel writing, paid advertising for blogs, online writing sources, online writing portfolio, online writing blogs, online writing academic sites, online travel writing, online blogs writing, marketing sales director, looking for inbound sales, international travel marketing, google academic writing, director of sales, director of marketing, channel online marketing, blogs writing sites, academic writing sites australia, academic writing online sites, academic email writing, writing blogs online, referral marketing

About the Employer:
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Project ID: #2531266

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