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500 word introduction to the proposal (just for the beginning)

I would like to get assistance in regards to the proposal introduction as it is already started by 100 words.

it is Course Work A and please concern the following instructions.

Title : A study of role of Digital Marketing and its impact in marketing performance in business sector in UK (A case study of Virgin Group)


* Coursework A is a 500 word introduction to your proposal (the research topic, introduction and rationale of the research) and it amounts to 20% of your total grade for this module.

Structure of your course work A

1) Title: initially this might be regarded as a working title, and ideally should mirror closely the content of the introduction. The title is particularly important as it will get people to stop and listen.

2) Introductory part: This informs the reader of the problem or situation and the context you are interested in. The goal is to give the viewers some basic academic information they can use to evaluate the significance of the research proposal.

3) Rationale for this study.

- What is the research issue?

- Why is it an issue?

- Why is it an issue now?

- What could this research shed light on?

4) Include references as per Harvard references system

*Attached file is in word doc. which just started half .



Skills: Research Writing

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