Following steps are required to be done
1. Drive traffic to landing pages having 2 different intent. So we are collecting 2 different types of leads.
2. Activate email marketing campaign/Whatsapp Marketing for the leads collected via mail chimp or similar services. As in case of WP we may use WP broadcast.
3. Start re marketing via google Display network to people who visited landing page but did not fill up the form.
4. Stop re marketing after 30 days.
5. Email Marketing continue until the prospect is converted to client.
We need good content guys and has excellent knack for FB, PPC, Email and Whatsapp marketing