Digital & Media Analyst

Closed

Digital Analyst

Background and Experience

- BSc in Statistics/Math or BComm/BBA or similar field or equivalent experience in marketing and/or IT

- Client and/or agency side experience in managing analytics in measurement, implementation, analysis and optimization (A/B Testing)

- Working with cross-functional teams (project management, development, creative and QA departments) on how analytics would be embedded throughout the project lifecycle

- Technical know-how and best-practices for approaching digital analytics that speak to client/product needs for KPI identification

- Comfortable working with data sets and putting that into context for various stakeholders

- Provide expert advice and assistance with insights driven from internal and external data

- Experience in the build/management of websites (responsive or/and mobile optimized) and mobile apps (iOS, Android, or/and Windows)

- Data visualization experience to transform data into reports, dashboards or infographics

- Good presentation skills with ability to translate data into key insights

Tools / Knowledge of Data Sets

- Have extensive knowledge and utilization of Google Analytics, WebTrends, Coremetrics or Omniture (Adobe SiteCatalyst)

- Have worked with SEO tools to determine relevant SEO elements during a web/digital build

- Conducting market research on the web to gauge customer satisfaction/behaviour (Preferred not required)

- Excel or other data manipulation tools

- Use of social media measurng tools (Radian6 or Sysomos)

Media Analyst

Background and Experience

- BA, BSc or BComm/BBA or similar field or equivalent experience in marketing, media and/or advertising

- Have worked at a media agency assisting with media buys and

- Extensive knowledge of digital advertising (display, video, search)

- Interpret sales campaigns data into reports and recommend optimized media plans based on data

- Test and optimize campaigns real-time

- Good presentation skills with ability to translate data into key insights

Tools / Knowledge of Data Sets

- Experience with media buying platforms, online advertising (DART, DSP)

- Ability to interpret sales relevant data via comScore, Evaliant, PMB to capture customer level information

- Digital Measurement: Google Analytics, WebTrends, Coremetrics or Omniture (Adobe SiteCatalyst) (preferred not required)

Skills: Analytics

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About the Employer:
( 0 reviews ) Canada

Project ID: #5460514

5 freelancers are bidding on average $588 for this job

vaidoorya

A proposal has not yet been provided

$555 CAD in 10 days
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Analyst15

I have done MBA in marketing. Over 2 years of experience in digital analytics. Proficient in use of Site Catalyst, Radian 6 and other web analytics tools. Excellent visualization skills. Experience in creating dashboar More

$555 CAD in 10 days
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punyesh

Hi, I have extensive experience in Data Analytics and have delivered solutions as a Business/Systems analyst for big corporations. I am proficient with dealing with stake holders at an executive level and I am conve More

$555 CAD in 10 days
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NextSolu

Hello, Wish you a pleasant day from NextSolu. It will be a great pleasure for us to work on this project. We are an offshore SEO Company with more than 7 years of experience. We have a professional SEO Anal More

$526 CAD in 10 days
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excelmacrosvba

Hi, I've decide to write to you as your description is very interesting. I currently work for one of the major retailers in the UK as Site Merchandising Analyst. I work crossfunctionally with Design, Activities and More

$750 CAD in 10 days
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