We are a music & events agency from India & are currently working on a digital project that we intend to sell to brands.
We require a content/digital strategist to help us with the below:
1. Estimate reach, impressions & engagement in the case of posts by the 24 artists on all their social media channels.
2. Advice on & estimate other metrics that we should include in our pitch to brands to increase the selling value of the concept. (lead quality? potential reach, potential impressions...etc)
3. Form audience insights (demographics, psychographics..) of the followers of the 24 artists.
4. Determine what brands would be most suitable for this project to target in India. This will be based on brand affinities of the followers of the 24 artists.
5. Advice on how brands will calculate their ROI with a project like this.
6. Advice on exact services being provided to a brand with a project like this and the valuation of the same. E.g. the artists are both content creators (as they are producing the tracks) and influencers (as they will share the branded content). Our company is producing videos so we are providing a content creation service. We are also enabling & directing the collaborations. We are perhaps also doing content marketing. We need a list of all services a brand gets with this project & estimation of suitable.
7. Any other advice you may deem fit for the sales strategy of this project to a brand. For example, we are mainly connected to brands in India. This might mean we should know the Inda based digital audience of all 24 artists. Another example, the project can offer both organic reach (through the artists) as well as a parallel paid campaign to reach the brand’s desired audience.
8. Identification of ROI metrics & tactics to measure the success of the same.
9. Any ideas on how we could add more value to this idea for a brand. Ideas for content schedules, channels, campaigns.