I work for the company Nexera ( [login to view URL] ) and am looking to create a facebook video ad to increase brand awareness. I need the ad to be introductory, and encapsulates the main ideas of the software:
-Easy to use
-All at your fingertips
-Everything in real-time
-Fast and efficient
-It will save, and even make you money
The software itself is for auto body repair shops, and it is an execution system for the technicians. Everything they used to do on paper, or with the less developed systems, is all here with Nexera and totally digital and efficient. It connects both the front and back end of the shop so that there isn't any time wasted.
As for the ad itself, I'm not sure what direction to go. I think an animated ad could be great, but I'm always open to any possibilities. We don't want to bore the audience, because it can be a very boring subject. So the ad should be under 30 seconds, and just present the main points. We want the audience to be curious enough to click on the link.
The audience is for Body Shop owners and employees, in North America, ages 30-60 around, Male.