10 BLOG posts required. This project will involve reviewing several existing content pieces and conducting some technical research in an effort to re-write/upgrade some old content (to improve their appeal and optimize their SEO value) and developing several new content pieces for display on our web site: [login to view URL]
SEE ATTACHED DOCUMENT FOR FULL RFP
Along with the content, meta titles/descriptions and image tags will also be required. A template that contains the required content, data and tags for every required piece will be forwarded to the selected writer. Applicants should have experience in content marketing and possess the ability create content that is optimized for search.
All postings should be approx. 700 – 1000 words long . The selected writer will also be required to create various page and image attributes for each posting. The posts that must be written/rewritten are as follows:
1. (2) TWO Landing pages required: Re-write our existing 5 landing pages, into two (2) robust landing pages that describe our wheels product materials and configurations.
a. Existing (5) landing pages:
i. [login to view URL]
ii. [login to view URL]
iii. [login to view URL]
iv. [login to view URL]
v. [login to view URL]
b. Future 2 landing pages
i. Flanged Wheel (configurations): [login to view URL]
ii. Steel Wheel (materials): [login to view URL]
Please write content similar to the form found on this page: [login to view URL]
2. (1) Create a FAQ’s resource page that deals with the most commonly-asked questions related to industrial wheels and their use. It will be added to the left hand nav here: [login to view URL]
3. (1) Rewrite this page: [login to view URL] Provide new links to helpful wheel resources and include helpful new links with new descriptions. Please also include a 200 word introduction.
4. (6) SIX BLOG posts (for [login to view URL]) are needed. These are the general topics that we want researched and discussed;
a. Custom steel wheels or stock wheels?
i. We also prefer it if customers conduct their own customization of our wheels, treating our products like “blanks” for them to work with
ii. Bushings or Bearings in Wheels - available materials, material selection, which type is better? We often sell wheels with nylon bushings installed, but as customers’ needs for various bearing/bushing materials and specs change with every order, we prefer customers to do their own research and purchase and install their own bearings.
b. Wheel glossary (perhaps with graphic diagrams, etc.)
c. Properties and specifications of steel industrial wheels
i. Cast Iron Wheels vs. Steel Wheels - which is better for your application – case study information to be provided.
ii. Load capacities of industrial track wheels (ref: [login to view URL])
d. Single Flanged Wheels vs. Double Flanged Wheels - which options are available to use on rail
e. What size wheel do you need for your rail/track size?
f. A blog that discusses material hardness in relation to steel wheels.