Article on Instagram Marketing Strategies - 750 - 900 words

We're looking for a talented copywriter to write an article (750 - 900 words) for our blog.

A. Topic of article: 7 Strategies to Grow Your Followers on Instagram

B. Audience:

- Owners and decision makers of summer camps

- Boys’ summer camps

- Girls’ summer camps

- Co-ed summer camps

- Examples of camps we’re targeting:

Farms and Wilderness

NorthWaters & Langskib



Camp Betsey Cox

- generally located in New England (particularly Vermont, New Hampshire, and Maine)

C. Goals of the article:

- Educate the audience on digital marketing strategies and tactics in order to acquire new clients and retain current clients

- Get more leads for our digital marketing services

D. Tone

- helpful

- high-level strategies (don't get too deeply into how to's)

E. Customer's top 3 problems:

1. Enrollment - keeping the numbers up. Enrollment down = profits down

2. Competition from other overnight summer camps, but also from more and more specialized camps (parents sending their kids to 1 week of tennis camp, then 1 week of computer camp, etc. to fill up the summer schedule). How to make their camps stand out

3. Marketing efforts aren’t deep enough - "we don’t know what else to do".

F. Length of article:

Medium: 750 - 900 words

G. Mandatory elements:

- Initial research on keywords, other posts that rank high on the same focus keywords

- 2 titles (to A/B test them)

- start by explaining the WHY and then move into the HOW (the audience does not have deep marketing

- 5 to 7 main ideas

- a call to action at the end

E.g. of call to action: Interested in starting a Instagram ad campaign but still have questions? Let’s talk today!

H. Article Keywords Suggestions:

frow followers on Instagram

Instagram marketing strategies

summer camps

Instagram for summer camps

instagram hacks

instagram growth strategies

instagram growth hacks

instagram followers

how to get followers on instagram

Skills: Article Writing, Content Writing, Copywriting, Creative Writing

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About the Employer:
( 0 reviews ) Spain

Project ID: #17585980

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