these are details i want you to work on and i will tell the restaurant name once we finalize everything.
--tell the sector that the operation belongs to (e.g. casual dining sector, fine dining sector, fast food sector, and its particular characteristics).
--Type of operation and the markets it is serving
What are the operation’s customer profiles?
Discuss the evolution of the hospitality consumer and evaluate how it relates to the customer profiles of your selected operation.
The design of the check – list must include the following:
Menu Evaluation (e.g. Food quality, innovativeness, presentation)
Food Quality (e.g. Presentation, texture, taste, value for money)
Human Resources (e.g. Friendliness, Effectiveness)
Overall Customer Experience (e.g. Cleanliness, ambience, atmosphere, emotions).
Marketing communications (Branding, sales promotions, digital and interactive media).
Provide at least three recommendations which may improve the business in the areas of marketing and staffing (All recommendations must only be based on problems identified within the report).
The practices observed in the establishments must be compared to academic theory throughout the report. Your conclusion should summarise the most important findings, and evaluate the overall effectiveness of the operations from the point of view of meeting customer expectations and maximising revenue.
Evidence should be provided in the appendices to support your work, completed check-lists, menus and photographs.
All documents in the appendices should be clearly referred to in the main text.
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