Creation of one or two banner adds, the banner adds should be based on the current company branding and are to incorporate features from an existing POP.
The banner adds will be posted on motorcycle forums, to generate interest, offer a discount and get people to the online store.
Two types of the adds:
1) General: focus on the repurcusion of not wearing the jeans. Comparison testing. Plus indicate discount
2) Women rider focus: proomote the women's jeans + above repercusions.
The company website is [url removed, login to view]