making a blog for International Business

Scenario: You have applied for a job at a boutique marketing consultancy – specialising in retail including automobile

retailers. Part of the application process requests that you submit a 1200 word blog post.

Task: To demonstrate your knowledge, you are required to write a 1200-word blog that explains the marketing concept-how

marketing represents the quest to best satisfy2 [best satisfy the needs of the customer and the needs of the organisation].

You also need to explain how marketing’s development could be described as the ‘quest for best’. Finally, you need to use

the evolution of the automobile as an example of the four identifiable patterns or quests that have constantly been evident as

marketing has evolved.

 The quest to better serve the customer

 The quest to overcome the challenges facing society

 The quest to for better use of existing resources

 The quest for more effective distribution- information, products and people

Whilst understanding the evolution of the automobile is important, students must avoid a replication of historical events,

instead students should ensure they link the evolution of the automobile to the 4 recurring patterns or quests [HINT: keep in

mind marks will be awarded by the degree to which your blog demonstrates your understanding of the unit material].

Remember, while blogs may be less formal than academic essays, they still need to be coherent, concise, and clear with

appropriate content, context, synthesis and structure [see assessment instructions document].

Format: Formal intext referencing is not required, however, acknowledging sources is considered standard blog practice and

will add to the credibility of your work. Students need to focus on the content of their work first and then consider which format

is appropriate; a choice of two submission formats is available. If you have limited time and limited computer skills the

Microsoft Word format may be wise. If you wish to learn or apply more creativity, then the Adobe Spark Page format would be

of interest. Whichever format is chosen at least 1 image [diagrams you construct are also considered images] must be


Basic: Microsoft Word format: It is anticipated some students will choose this format. Your Microsoft Word blog should be

in 12-point font with 1.25 spacing.

Skills: Blog

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