Brand Development


Brand Standard Guideline Development - Positioning statement, key messages, brand statement, voice and tone, logo (typography in nature), icon (ampersand), color palette, typography (fonts and usage), brand elements, imagery, examples


Looking to create a niche lifestyle brand for women that centers around the ampersand. The brand is called Moxie & Co. and is all about the & in our life.

Moxie is a bold, quirky, and hip persona. She is middle aged and has life experiences she wants to share. She has grown as an individual through her experiences and knows it’s the and, the additions, in life that make it amazing and beautiful.

Moxie & Co. is a representation of the Moxie persona & her “company” which represents her customers/audience. The brand should be inviting and inclusive.

Moxie & Co. will have a blog and topics will be Moxie & ________ such as Moxie & Health or Moxie & Home or Moxie & Love. The blog will be friendly and inviting. It will be honest and a sharing of life experiences & why every experience is a beautiful positive & in our life.

The online store will have branded merchandise as we as collections of curated items that bring beauty and love to Moxie’s Company. Possible categories will be Apparel, Home, Lifestyle, Beauty, Health, Cooking.


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Skills: Brand Marketing, Logo Design, Illustrator, Graphic Design

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About the Employer:
( 0 reviews ) Clarkston, United States

Project ID: #31016184

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