Help with Branding Articulation and story telling, to make this social enterprise's work resonate and matter to our audience. Working with the sustainable travel/vacations and volunteering abroad sector, bringing incredible experiences that also have huge potential to change lives and help preserve the planet.
Carry out competitive analysis and market research to compliment organisation’s existing market research to develop unique positioning and product strategies in the form of distinctive, succinct, memorable, and measurably compelling brand messaging. Help us stand apart, combining both the cause and impact we want to make, and representing the brand so that it appeals to customers.
Specific deliverables include:
1.) 5+ thoughtful brand identifiers that illustrate the appeal, value, and power of product/services
2.) 3+ brand slogans that make a memorable impression and distinguish value proposition from that of competitors and peers and help with SEO potential.
3.) 2+ mission statements (boilerplates) that condense the purpose of your product or organization into a succinct, highly-refined, comprehensive summary
4.) 1 brand position brief that articulates your unique benefits and value proposition within the context of your competition.
5.) 2+ elevator pitches to be used as conversational starting points with peers, colleagues, investors, and potential partners. Drawing out both the impact and enterprise elements.
6.) 2+ demographic profiles that identify your target users/consumers in specific detail, including a breakdown of attributes by type and aspiration, not just your typical attributes such as gender, age, education level, technological affinity, and affluence, but also personality type with social conscious business world.
The comprehensive brand articulation to serve as the basis for branding guidelines, business plans, public relations strategy, fundraising efforts, the identification of competitive marketing advantages, and other critical components of a successful endeavor.