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Branding & Packaging for an Ayurvedic Brand

Hello,

About Ayurvedic Origin: Ayurvedic Origin is a start-up with the mission of enabling our core target audience i.e. women, age group: 40+ with self-care. Our objective is to imbibe Ayurveda into the daily lifestyle of women globally, thus making Ayurveda an essential rather than an alternative.

Why Ayurvedic Origin: The beauty regime for any girl looking to take care of her skin is very cumbersome, including multiple products like Cleanser, toner, moisturizer, etc. The ones looking at the natural products are very confusing with so many products and SKUs and each one of them targeting various benefits like jojoba, avocado oil, walnut oil, etc. We want to get rid of this cumbersome and confusing problem of choosing the right product by offering only two products for complete skincare: Day face oil and Night Face Oil

Our Positioning: We want to make Ayurveda look cool rather than a remedial solution. We want Ayurvedic Origin to be perceived as a premium and aspirational brand which builds in certain trust and authenticity. The brand archetype we would like to pursue is SAGE for our communication.

Branding & Packaging Requirements:

SKU 1- Day Face oil

Primary Packaging-

30 ml Packaging size

Dropper bottle with cap

Amber bottle, Blackcap and black dropper

Secondary Packaging-

Magnetic clip box with foam casing base, specification- 6*5.5* 2.5-inch box

SKU 2- Night Face Oil

Primary Packaging-

30 ml Packaging size

Dropper bottle with cap

Amber bottle, Blackcap and black dropper (Image attached), same bottle as the first SKU

Secondary Packaging-

Same secondary packaging specifications for this SKU as well

SKU 3- Nidra Headache, sleep & stress relief kit - Combo with two products

Consists of: One roll on and one sniff pouch (potli)

Primary Packaging-

One amber color glass roll on with black cap

Label to come on this SKU

+ one round amber color jar with black cap for Potli/sniffing pouch

Label to come on this SKU as well

Secondary Packaging-

Since its a combo, it will have one secondary packaging together

Magnetic clip box with foam casing base for keeping both these SKUs together in it

Thus there are four primary packaging label designs and three secondary packaging label designs that we are looking at currently, apart from other deliverables which include logo, brand font, color pallet, and tonality. I hope you can also support us with the copy required for the products, we can definitely provide you with the structure and the part that is needed from our end.

Please share your packaging portfolio with us, an estimated quotation basis understanding of deliverables and timelines required for the project. Let us know if you need to know anything in addition to this to get back to us with a revert.

Thanks and regards,

Deepak

Skills: Branding, Package Design, Covers & Packaging, Logo Design

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