Completed

MARKET ENTRY STRATEGY REPORT

I have selected an American food chain that is IHOP. I want you to make market entry strategy report for IHOP to enter in AUSTRALIA.

Discuss the type of business, the competitive advantage of the

American company (elaborate on the strengths and weaknesses

of an American company doing business overseas), the

opportunities and threats offered by the new market, the ethical

issues that you need to deal with

.

Market Entry Strategy

Elaborate on segmentation, target segments, and product positioning. Discuss consumer behavior in the target market

. Relate to the country report sections (in

particular the cultural and economic sections).

Write a chapter on

product decisions

. Stress marketing management decisions. Stress ethical issues related to product development/adoption in the

foreign market. Relate to the country report (in particular the cultural and

economic sections).

Write a chapter on

price decisions

. Stress marketing management

decisions. Any ethical issues related to pricing strategy? Address them. Relate

to the country report (in particular the cultural, political, and economic

sections).

Write a chapter on

promotion decisions promotion plans

. Stress marketing

management decisions. Stress ethical issues related to product promotion

in the foreign market. Relate to the country report (in particular the

cultural and economic sections).

Write a chapter on

place decisions

. Stress marketing management

decisions. Relate to the country report (in particular the business and

economic sections).

Write a chapter on sales and merchandising efforts. Stress marketing

management decisions. Relate to the country report (in particular the

cultural and business sections).

Stress implementation (or the roll out) of the marketing

plan and the ethical issues related to the

implementation.

Don't forget about the financing. Forecasts first-, third-, and five-year results--for example,

capital costs, sales, market share, operating profits, taxable profits, cash flow,

free cash, etc.

Write an executive summary for your report

Skills: Business Analysis, Report Writing, Marketing, Research, Business Writing

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