In the current hypercompetitive business world, it is very risky to start with the solution and expect it to succeed. I have read a lot about the “Lean Start-Up” method. But I find that “fail early – fail fast” is dangerous, especially if your resources are not unlimited.
In my search to launch an enterprise with less risk, I came across the “Jobst to Be Done”methodology and the “Outcome-Driven Innovation” process. The last has an impressively 86% success.
What I liked the most about both, is that the begin with the customer’s needs and the job our customers are trying to get done. Something that seems logical, but when I see the numbers of Start-Up’s failing, I think that many ( like me ) have not a very good understanding of those needs or how to get them.
I think that far too many people - both entrepreneurs and people inside established businesses - jump headlong into new ideas without first taking the time to research the situation and understand who the customer is, what their problem is they are solving for, and how well their idea will solve that problem.
This is a process that requires primarily qualitative research, quantitative analysis, and statistical analysis.
Experience in the Outcome-Driven Innovation process will be highly appreciated.
As for the budget, I am more than willing to receive any proposals.
I will be glad to discuss more in-depth if my project interests you.