I am currently running a business called Property Providers check out www.propertyproviders.com.au. We are a web based business and generate sales via email inquiries that are submitted from a number of aggregate websites (i.e. [url removed, login to view] and [url removed, login to view] to name just of approx 10). As such we are currently receiving approx 35-50 email enquirers a day. We receive the inquiry for holiday rentals via email. Within these emails it gives us a range of core (form based) information including.
a) The property they are enquiring about
b) Their Name
c) Their email
c) Their phone
d) Their dates etc etc.
We have been saving these emails over the past couple years and what we would like to do is create a simple program that will mine/extract this core information from literally hundreds of emails and put them into a database that we can then use to segment and outbound EDM. Key to this is we want to be able to run this program once a month to to add to the greater database. Effectively we have been responding (inbound) and we want to begin to develop a relationship with these enquiriers over time. In short the objective is to begin to understand their behaviors and go to them before they click onto these aggregate sites.
I am happy to provide a more detailed brief if you wish.