Many design industries have design process models specific to their discipline. However, there is no design process model specific to the design of sports equipment. Sports equipment is highly user-centred to improve the sporting performance of an athlete; therefore, it is anticipated that the outcome of this study will have an impact on the design discipline as a whole, as lessons can be learnt from the user-centred nature of sports design. This paper reports on a practical study and followed a rigorous, iterative approach of development and evaluation. The paper presents the development and validation of a sports design process model with the outcome of a sports design process model that is reflective of sports design practice in industry.