In Progress

We are looking for an experienced copywriter

You need to be familiar with how to write SEO friendly product descriptions including title, H1-H3 Headlines, Meta Description, Imagetitle, tags ....

Product Descriptions need to have around 400 words. We would focus on about 50 products to start with.

We would need about 10 Blog Posts with various themes around wooden toys and as below themes around what we stand for. The Blog Posts should have around 500 words.

We would also need some further texting for categories. These would include again as a start around 10 categories and here we would also expect around 400 words.

This is for an online toystore. The store sells wooden toys and we need to underline that we sell educational toys, sustainable, eco friendly, lasting toys, mostly from German ToyBrands. The toys sometimes come with a description but mostly rather short so you would have to use your imagination and experience to determine what the toy is about. However that should be rather simple shouldn't it.

It is important that you are familiar with SEO but you also need to ensure a creative approach, a descriptive but also emotional approach but not cheesy or trying to go over the top. It should be a rather female tgan male approach. You should be able to write with a splash of emotion and the call to action should also be rather creative than just saying “buy this great toy”.

And very important: We DONT want gender stereotypes. A girl can drive a truck and a boy can play with dolls. So you need to keep that in mind otherwise it wont work. We also DONT do this pink or blue stuff to colorcode the children.

Focus customers are women, mostly mothers between 25 and 45 so you need to be able to catch their attention.

So as a summary we want to start with:

- 50 Product Descriptions (atleast400 words)

- 10 Blog Posts (atleast 500 words)

- 10 Category Descriptions (atleast 400 words)

If you are interested in the job please send me a message and explain WHY you think you could be the one. Please also send samples of your work that you think are similar to what I am looking for.

Skills: Content Writing, Copywriting

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( 16 reviews ) Wembley Downs (Perth), Australia

Project ID: #19307242

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