I'm an independent product designer (engineer by trade) who has developed a new, innovative consumer product. I'm technically oriented and well-versed in technical jargon and explanation, but less adept at translating this to effective marketing copy for consumers. I'm exploring two potential avenues for commercialization......licensing to a major corporation, or selling myself online. In either case, I need effective marketing copy that creates an emotional connection for potential consumers. In most cases, I believe simpler is better.
Longer-term, I will need copy for my website. It may or may not be the same copy as that used for the Sell Sheets. I'm not a marketer and I'm looking for experts in these areas to assist me with as much as possible. Point being.....get this right and there will be more to come.
I'm looking for someone who has done similar work with consumer products, particularly durable goods such as toilet brushes, plungers, cleaning equipment, etc.
Note that my product is not yet patent pending but will be in the near future. I will require you to sign a non-disclosure agreement prior to proving more details about the product.