Bizknees Courses – PHD in Startups

Ridiculously comprehensive courses on every aspect of starting a company.

(All courses will have an Intro, What you’ll learn, Contents, Phases, Key Takeaways)

• Course 1 – Idea

1. Hunt for a Startup Idea

o Phase 1: Look for Problems

o Phase 2: Find a Problem that messes with your mind

o Phase 3: Find an innovative Solution

2. Defining your Startup

o Phase1: Mission Statement

o Phase 2: Problem Statement

o Phase 3: Make it Personal

o Phase 4: Think Long Term

o Phase 5: Test your Purpose

3. Validate your Idea

o Phase 1: Research Plan

o Phase 2: Expert Validation

o Phase 3: Customer Discovery

o Phase 4: Elevator Pitch

4. Do you have what it Takes

o Customer-Centric Approach

o A Zest for knowledge

o A Driving Vision

o A Proactive Drive

o An Opportunistic Nature

o A Resilient Attitude

o A Social Knack

• Course 2 - Funding

1. How to get Seed Capital

o Why Seed Fund

o Sources of seed funding

o Seed funding tips

o How Funding Works – Why raise Money

o When & how much to raise

o Valuation – What is my company worth?

2. Finding a Co-Founder

o Why have a Co-Founder – (Productivity, Moral Support, Pattern matching to success)

o Qualities of a potential Co-founder

o Feel the connection

o Use traction to your Advantage

o Document & Share your journey

3. Create Startup Pitch

o Anatomy of a Pitch

o Key Pitch Assets

4. Structure Your Fundraiser

o Bootstrapping

o Equity

o Debt

5. Investor Selection

o Investment Stage

o Investor Type

o Investor Preferences

6. Investor Outreach

o How the Pitch Process Works

o Getting Introduced to Investors

o The Email Pitch

o Contacting Investors

• Course 3 - Finances

1. Sales forecasting to grow

2. Startup Finances

3. Understanding Basic Finances

o Why first year finances are Totally Weird

o Forecasting vs. Accounting

o Startup Finances as Offence vs. Defence

4. Assumptions

o Understanding the “Assumption”

o Forecasting (And why no one understands it)

o Assumption + Forecasts = Financial Love

5. Forecasting

o Why forecasting matters (even if we’re guessing)

o WTF is an “Income Statement”

o How do we “Forecast” an Income Statement


6. Managing Monthly Finances

o What Taxes do I need to be concerned about

o Cash or Accrual – That is the Question

o Steps to Monthly Accounting

• Course 4 – Formation

1. Choose your Business Entity

2. Give your startup a Name

3. Splitting Equity

o Key Issues

o Structure

o Splitting Equity

o Managing Equity

• Course 5 – Launching

1. Building Pre-launch Strategy

2. Key Metrics

3. Pivot your Startup

4. Ready, Set, Launch

• Course 6 – Growth

1. Bootstrap your Business

2. Hiring

• Course 7 - Marketing

1. Build an Audience

2. Social Media

3. Newsletters

4. Paid Acquisition

• Course 8 – Scaling

1. Know when to scale

Skills: Content Writing, Copywriting, Article Writing, Ghostwriting, Article Rewriting

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