Mission Statement for [login to view URL] (being built) tag line=Diversocity in live performance.

A well-crafted mission statement OF NO MORE THAN 300 WORDS that can provide the focus and motivation needed to take the website and business to a solid start and the next level. A booking site that promotes under represented people in the live performance industry in London, UK. These are the values that drive your business personality, customer service, and marketing messages. In fact, your mission is the soul of your brand. It is your Why. It is the very reason that your company does what it does. This is will feature on ABOUT page below the explainer video.

It must be great British English.

Who I (the founder) is.

What do we do?

For whom do we do it?

Why do we serve our clients in the way that we do?

How do we serve our clients in the way that we do?

Why are we in this industry?

Why did we start this business?

What image of our business do we want to convey?

See rough notes on architecture of the site attached.


Skills: Business Writing, Catch Phrases, Content Writing, Marketing, SEO

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