Please use your creativity to create a new value proposition for the following situation: We sold X units of something that didn’t exist before; OR we increased the sales of Y not because we made it cheaper, but because we made it better.
Please design your innovative solution based on the setting of online second-hand ebooks, it can be for TomKabinet, but can also be for another (imaginary) company which is in the online second-hand ebook business.
For our first innovation challenge, the focus is on value creation. Try to think out of the box, and unleash your imagination and creativity. There is no standard answer to the question, but we emphasize the importance of information clarity, original thinking, creative thinking, and critical thinking in your solution.
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