Develop 5 White Papers, each 1-3 pages in length. The audience is a general business decision maker. The white papers will be used in various lead generation campaigns. The topics are:
1. the effect of waiting in line on customer service
2. how reducing customer stress increases profitability
3. happy customers boost staff morale
4. the perils of waiting in line for service
5. top 10 tips to make customers happier
All articles should be search engine optimized and friendly. Benefits should be interwoven from website that supports our product (I will provide website address if you are chosen via pm)
Speed is critical.