Cancelled

Book Reasercher needed for FMCG/Marketing Book

We are in the process of re-writing the book for Storewars - The Worlds Leading Business Simulation

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We need a reasercher to assist the author in the re-write.

Storewars Analytical Centre is currently updating the best-selling book “The Battle for Mindspace and Shelfspace” written by Marcel and Judith Corstjens and published in 1995 (publishing house John Wiley & Sons Limited). The book is a very important addition to the training and education program Store Wars that has been run for the last 15 years for managers and executives of the world leading FMCG and retail companies.

The book discusses the development of the retail industry globally and the rising conflict with the manufacturers (particularly in the FMCG sector). Aside from updating the 300 current pages and 100+ charts and graphs we also focusing on three areas that are topical at the moment.

This will be where the main part of the reaserch will need to be done.

•Development of the emerging markets for both retailers and manufacturers.

•Development of hard discounters, particularly in the context of a worldwide recession.

•Development of private labels and the emergence of retailers as category leaders and largest advertisers in many countries.

If you have experiance in this sector and type of reaserch/writing then please let me know and send examples of your work.

Skills: Book Writing, Copywriting, Ghostwriting, Research, Research Writing

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About the Employer:
( 1 review ) London, United Kingdom

Project ID: #1108957