In 2005, Singapore's Prime Minister Lee Hsien Loong announced the cabinet's decision to develop two casinos and associated hotels and malls in Marina South and Sentosa. The two resort complexes comprised a mix of business and conventions facility on the 12.2-ha site at Marina Bayfront and a family-friendly resort on 47-ha site at Sentosa. The casino will fill less than 5% of the total floor area.
The integrated resort, which involves a total investment of about SGD$5 billion would create 35,000 new jobs and provide a $[url removed, login to view] annual boost for GDP. The government claims the aim of the project is to boost Singapore's tourism industry which has been facing intense competition from other destinations around the region, particularly from nearby Bangkok and Hong Kong, which has since also considered legalization of casinos in the wake of initiatives in Singapore. Even closer to home, Malaysia has long had a legal casino come theme park on Genting Highlands, which proved popular with Singaporean tourists.
Public debates and criticisms ...
The plan to build the casinos was subject to considerable debates among Singaporeans. Several groups, such as those belonging to the Muslim and Christian communities as well as social workers, openly expressed their disapproval to the casinos. Concerns were raised about the negative social impact of gambling, citing worries that the casinos could encourage more gambling and increase the risk of compulsive gambling. Activist groups argued that a casino could also lead to undesirable activities often associated with gambling, including money laundering, loan sharks or even organised crime.
PM Lee acknowledged the downsides of having Intergrated Resorts and the concerns expressed by the public. He promised that there would be safeguards to limit the social impact of casino gambling. He stated there would be restrictions in the admission of the local population into the casinos, for example, family members of a patron of the casino may blcok him or her from entering and gambling. Lee stated that an exorbitant entrance fee of SGD$100 per entry or $2000 every year would be imposed, and a system of exclusions for all Singaporeans. In addition, the casinos would not be allowed to extend credit to the local population.
Your project ...
You have been asked to develop and manage a media relations campaign to promote the government's decision to allow investment in this important tourism initiative, despite the public debates and critisms surrounding it.
Develop a 2000 word media relations campaign to address the issue which outlines your strategy as well as compile a media kit that will be used in conjunction with your proposed campaign. The media kit should include at least 3 original written tactics (for example, a media release, a backgrounder, a fact sheet, speech or briefing notes for an interview) that should relate to your campaign strategy.
The Media release is to be written from the perspective of a Public Relations Consultant representing the Integrated Resorts.
Chicago style referencing to be applied.
NO GRAMMATICAL MISTAKES
YOU WILL NEED TO SUBMIT THE CAMPAIGN ALONG WITH A DRAFT THAT DIFFERS FROM THE ACTUAL END PRODUCT.
Thank you for bidding.