I am looking for someone to apply educated SEO principals to my site redesign. The current site has been active and online for 3+ years. It is currently a PR4, but was a PR6 until the Google shakedown around 5 months ago. I also believe the general keyword set is not a super competitive one. Currently, I’m not listed very well mainly because I am not very astute at identifying which keywords or audience I should be targeting my service to. This is one of the things I desperately need help with.
You will have access to the old as well as the new site design which is 98% complete with the exception of the SEO tweaking.
As a starting point, I will provide a list of competitive sites and a list of obvious keywords that I would like to have a presents on, but I am sure there are many more long-tail keywords to be discussed. This project as I see it has three parts to it.
1. Study and understand my website’s product offering to determine the best keyword set (obvious and long-tail) that I should be optimizing for (who is my target audience). This would include looking at the competitive landscape of other sites ranked highly on those keywords. A brief report of suggested keywords should be provided to me.
2. Identify and recommend (with specifics) the changes that need to be made to promote the keyword set. This would include, but would not be limited to the following:
a. Title, description, and keyword, meta information.
b. Image alt, and/or title tags (if needed).
c. Link text, bolding, and/or use and placement of H1, etc. tags.
d. Sales copy needed to enhance the keyword density of the keyword set.
e. Secondary page naming scheme (URL).
f. Placement and order of text on the page to produce a coherent description in Google. And, an understanding of what Google uses to construct the descriptions in their results. (if anyone knows).
g. Any other SEO techniques or pointers not listed above.
I am not asking to be SEO’d into the number one position, but my site is mature enough to be listed fairly well with the correct approach. I do understand the rough fundamentals of SEO…but I would like a fresh 3rd party SEO expert to assess and make sure I have all the bases covered. BTW, I don’t believe Google is not evil, and that some of the most aggressive webmasters are probably the most effective.