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Existing Site Assessment, SEO & Copy

I am looking for someone to apply educated SEO principals to my site redesign. The current site has been active and online for 3+ years. It is currently a PR4, but was a PR6 until the Google shakedown around 5 months ago. I also believe the general keyword set is not a super competitive one. Currently, I’m not listed very well mainly because I am not very astute at identifying which keywords or audience I should be targeting my service to. This is one of the things I desperately need help with.

You will have access to the old as well as the new site design which is 98% complete with the exception of the SEO tweaking.

As a starting point, I will provide a list of competitive sites and a list of obvious keywords that I would like to have a presents on, but I am sure there are many more long-tail keywords to be discussed. This project as I see it has three parts to it.

1. Study and understand my website’s product offering to determine the best keyword set (obvious and long-tail) that I should be optimizing for (who is my target audience). This would include looking at the competitive landscape of other sites ranked highly on those keywords. A brief report of suggested keywords should be provided to me.

2. Identify and recommend (with specifics) the changes that need to be made to promote the keyword set. This would include, but would not be limited to the following:

a. Title, description, and keyword, meta information.

b. Image alt, and/or title tags (if needed).

c. Link text, bolding, and/or use and placement of H1, etc. tags.

d. Sales copy needed to enhance the keyword density of the keyword set.

e. Secondary page naming scheme (URL).

f. Placement and order of text on the page to produce a coherent description in Google. And, an understanding of what Google uses to construct the descriptions in their results. (if anyone knows).

g. Any other SEO techniques or pointers not listed above.

3. Make recommendations regarding a future link strategy to further enhance the relevance and PR of the site. This recommendation should include the types of sites I should link from, sites I should not link from, and the type of link that should be used. A quick note about my site’s product. We offer a hosted solution that places a piece of JavaScript code on my client’s websites. I am able to brand and place a link on these users’ pages. This code (and link) should be looked at and tweaked as part of this SEO strategy to be best utilized in our favor.

I am not asking to be SEO’d into the number one position, but my site is mature enough to be listed fairly well with the correct approach. I do understand the rough fundamentals of SEO…but I would like a fresh 3rd party SEO expert to assess and make sure I have all the bases covered. BTW, I don’t believe Google is not evil, and that some of the most aggressive webmasters are probably the most effective.

Skills: Copywriting, Proofreading, SEO

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About the Employer:
( 15 reviews ) Henderson, United States

Project ID: #250463

8 freelancers are bidding on average $146 for this job

GetSEORankings

Please check the PMB! Thanks.

$115 USD in 15 days
(82 Reviews)
6.6
NetMarketer

Hello. Please check PM for bid details.

$150 USD in 5 days
(7 Reviews)
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danilo77

The best Seo solution you are looking for. Check pmb for further details.

$100 USD in 10 days
(3 Reviews)
3.2
naderwanis

Please check your PM

$100 USD in 15 days
(4 Reviews)
3.5
squeege

Hi, Check PMB. Jamie

$150 USD in 4 days
(1 Review)
2.0
deWaylando

Initially I am bidding for stage 1 of your requirements. I am confident you will be extremely happy with the report I will compile for you. The document I will provide will be a thorough breakdown of your own succe More

$200 USD in 7 days
(0 Reviews)
0.0
linketeria

We are SEO Company For All Your Needs, Expertise in SEO (To obatin High Search Engine Ranking in all major Search Engines Such as google, yahoo, msn, Ask.com, alexa, altavista, aol etc) AND LINK BUILDING AND WEBSITE PR More

$100 USD in 30 days
(0 Reviews)
0.0
delage

My site backupanytime.com is pr4, is number 1 in google.ie for almost every online backup search term. I wrote all of the articles myself as all original content, indexed them, selected keywords and meta tags and imple More

$250 USD in 30 days
(0 Reviews)
0.0